EQ your reverb sends

You may want to EQ the reverb to make sure it isn’t causing Frequency masking. Bypass the reverb for a bit to listen for this.¹ Most of the time, a cut around 300Hz is beneficial.² This is especially helpful for vocal intelligibility.³ A low pass or high shelving cut can also make the reverb more inconspicuous.²

The Abbey road technique is to use a low and high-pass filter before the reverb. Dave Pensado cuts at 600Hz and 6kHz, essentially creating a telephonic bandpass, and then also takes out 1.2kHz with a bell cut.⁴ Abbey Road engineers cut at 500Hz and 10,000Hz before sending to a reverb.⁵

EQing reverb before and after can add a great, tucked-in effect.⁶