Make it easy to share stuff

Andy J. Pizza on Creative Pep Talk says to use your “sawdust”—leftovers from your work that can easily be made into shareable material.1

Another way to think about it is like Robin Sloan’s concept of stock and flow in media. Stock is your best, most memorable work. Flow is the social media feed.2 Outflow comes from your stock, e.g. the flow of water from your stock in a bathtub.3

[[ When you have an insight, don’t share it right away ]].

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